Here is a sample that will iterate over a range of cells (B1:B100) which you can modify, and uses the filename from the cell one column to the left (so, from Column A), and sizes the image to fit within cell in column B.
Sub InsertPic()
Dim pic As String 'file path of pic
Dim myPicture As Picture 'embedded pic
Dim rng As Range 'range over which we will iterate
Dim cl As Range 'iterator
Set rng = Range("B7:B7")
For Each cl In rng
pic = cl.Offset(0, -1)
Set myPicture = ActiveSheet.Pictures.Insert(pic)
'
With myPicture
.ShapeRange.LockAspectRatio = msoFalse
.Width = cl.Width
.Height = cl.Height
.Top = Rows(cl.Row).Top
.Left = Columns(cl.Column).Left
End With
'
Next
End Sub
There is no error-handling in this code to account for invalid filenames, you will probably want to add that.
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solved Excel VBA Insert Images From Image Name in Column