CPM calculator helps compute a basic task for online marketers and publishers. Knowing how to calculate CPM comes into play when advertising budgets are considered. CPM is shorthand for cost per mille or cost per thousand and is a common measure of volume in advertising. This calculator works either way, so it may be used to calculate either the cost, CPM, or the number of impressions.

Enter any two fields and press the button to calculate the third.  Fields in the calculator include:

  • Total Cost: The total cost charged for a marketing campaign
  • CPM Rate: The cost of the campaign per 1,000 ad exposures
  • Ad Impressions: The total advertising impressions over the life of the marketing campaign


Campaign Cost




Ad Impressions



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