22 Best Mailchimp Alternatives – Free and Paid Options (2023)

Email marketing has the highest ROI of any marketing channel, with an average return of $42.24 for each dollar spent.

Although many know Mailchimp as one of the most widely known email marketing tools in the business, it’s not the best choice for every business.

That’s why in this article, we’ll cover all the main Mailchimp alternatives suitable for your business.

Ready to start?

Mailchimp Pricing and Features

Before we get to the alternatives, you should understand what Mailchimp has to offer.

 

To be able to compare Mailchimp alternatives fairly, we also need to examine the features that this offers at each price point.

When Mailchimp launched, the world of email marketing software was a different place. Times have changed, though.

Mailchimp has become a feature-rich marketing platform that integrates with most major ecommerce solutions and advertising platforms like Facebook Ads and Google Ads.

Let’s take a look at some of their most essential features below.

Not only can you create segmented campaigns, target abandoned carts, and build beautiful emails using a variety of templates, you can also populate retargeting audiences, manage your marketing calendar, and create complex automated workflows.

If you’re struggling with making the most of these features in Mailchimp’s interface, you can read our beginner’s guide on how to use Mailchimp before you end up switching to an alternative.

Mailchimp Alternatives with Free Plans

If you’re not convinced to choose Mailchimp, or you’re not happy with your current service, you might be wondering, what can I use instead of Mailchimp?

Below we’ve included all the main Mailchimp alternatives suitable for small businesses and ecommerce stores that are just getting started.

1. HubSpot Email Marketing

HubSpot is an all-in-one CRM platform that includes a collection of marketing tools, like a landing page builder, forms builder, and, of course, an email marketing tool. HubSpot Email Marketing allows you to create mobile-optimized email campaigns, build your own custom templates, run A/B tests, and improve clickthrough rates.

Features

• Email Builder (Freemium Plan).
• Email Templates (Freemium Plan).
• List segmentation (Freemium Plan).
• Personalization (subject lines, content, links, attachments, and calls-to-action.).
• Email Analytics (Premium).
• A/B Testing (Professional Plan).
• Marketing Automation Workflows (Professional Plan).
• Email comparison reporting (Professional Plan).

Free Plan

HubSpot’s free plan includes 2,000 emails per month and unlimited subscribers. You can create 25 static lists and 5 smart lists. You also have access to goal-based templates that are specifically designed for the type of email you want to send.

HubSpot’s email marketing tool is powered by the free CRM. In addition to storing your subscribers’ information, it keeps a detailed log of every interaction your contact has with your company, whether that’s with your website pages or with your digital ads. The CRM allows you to make sure your emails are as relevant as possible via personalization, thus optimizing performance.

The free plan also includes tools to grow your email list. You can create landing pages with lead capture forms or even add a live chat or bot widget to your website to interact with your visitors in a more dynamic way. You can also manage and track your online ads within HubSpot and tie your ROI to the rest of your marketing efforts.

Paid Plans & Pricing

HubSpot offers three paid plans for their entire marketing platform:

All plans come with free contacts (1,000 with Starter, 2,000 with Professional, and 10,000 for Enterprise) after which you can purchase add-ons for additional contacts.

While it may not be the cheapest option, the advanced features and integrations make HubSpot a powerful alternative to Mailchimp that can support your entire marketing strategy, well beyond email marketing.

2. Sendinblue

If you’re still looking for Mailchimp alternatives, Sendinblue is another platform you may want to check out as it offers tools for both email marketing and transactional emails.

It has a sleek, mobile-friendly email builder, with a lot of high-quality, templates, and offers segmentation, behavioral targeting, remarketing audiences, just to name a few of its features.

Features

• Email Builder.
• Email Templates.
• Landing Page Builder.
• Segmentation & Personalization.
• API / Webhooks.
• A/B Testing.
• SMS (Separate Pricing).
• Transactional Emails.
• Email Analytics.
• Marketing Automation Workflows.
• Ecommerce Integration / Behavioral Targeting.
• Heatmap (Essential).
• Remarketing Audiences (Google Ads, Facebook Ads) (Premium).
• Chat (Premium).

Free Plan

The free plan includes the email builder and templates, advanced segmentation, workflows, APIs, transactional emails, and more.

The downside of this plan is that you are limited to 300 emails a day and the Sendinblue branding is included in all your emails.

A unique feature is that you can combine SMS with email, even on the free plan.

Paid Plans & Pricing

Sendinblue’s pricing model is also based on emails per month rather than the number of contacts.

A thing to note is that even the $25/month lite plan still includes Sendinblue branding in all your emails. If you need to remove it, you’ll need to purchase the Lite+ paid add-on or simply opt for a higher plan.

3. MailerLite

MailerLite is a Mailchimp alternative and competitor that is solely focused on delivering a simpler email marketing service to their customers, hence the name, lite.

It offers segmentation, A/B testing, an easy-to-use email builder and landing page builder, automated workflows, and more.

Features

• Email Builder.
• Landing Page Builder.
• Segmentation & Personalization.
• Surveys.
• Ecommerce Integration / Behavioral Targeting (Shopify or WooCommerce).
• Multi-User Accounts.
• Analytics.
• Delivery by Time Zone (Premium).
• Custom HTML (Premium).
• Email Templates (Premium).
• Click Maps (Premium).

Free Plan

The free plan includes up to 1,000 contacts and 12,000 emails per month. You also get access to most of the features, including ecommerce integrations, campaign segmentation, and A/B testing.

Their free plan is an excellent choice for early-stage online business owners and budding email marketers.

You can send automated abandoned cart emails, split test promotional emails, and even track the revenue you generate with your emails. The only downside of the free plan is that all your emails will include the MailerLite logo.

Paid Plans & Pricing

MailerLite only has one premium plan offered at different pricing points:

Like Mailchimp, the price scales with the number of contacts/subscribers you have. At low subscriber counts, the price is comparable to “Essentials” from Mailchimp at $10 a month for 1,000 subscribers or less.

But once you hit 10,000 subscribers and beyond, it starts to become significantly cheaper, at only $50 a month for 10k, and $100 a month for 20k.

MailerLite seems to be a more affordable Mailchimp alternative, especially considering that it’s basic premium plans include all the features.

4. Moosend

Moosend markets itself as an all-in-one marketing platform, not just an email and autoresponder software. In many ways, it is, with a landing page builder, ecommerce integrations, and marketing automation workflows.

Features

• Email Builder.
• Email Templates.
• Landing Page Builder.
• Ecommerce Integration / Behavioral Targeting (WooCommerce).
• Segmentation & Personalization.
• Email Analytics.
• Marketing Automation Workflows.
• Weather-Based Recommendations.

Free Plan

Moosend’s free plan is one of the best free deals in the email marketing industry. You can only have up to 1,000 contacts or subscribers, but that’s in line with most other Mailchimp alternatives.

But that’s where the similarities with other free plans end.

You get access to all the key features, can send unlimited emails each month, and Moosend does not include its branding in the emails you send.

The only features not included in the free plan are transactional emails, SMPT servers, hosted landing pages. You can A/B test campaigns, use custom email templates, and much more, without paying a single dollar.

Paid Plans & Pricing

Moosend offers three different plans, on top of which a pay-as-you-go option (credits):

The monthly plan starts at $8 (if paid annually) for a thousand subscribers and includes all the features listed above and more.

At higher subscriber points, it’s a lot cheaper than Mailchimp’s most affordable plan, which restricts some of the key features.

5. Mailtrap

Mailtrap is an Email Delivery Platform for businesses and individuals to test, send, and control their email infrastructure performance. Mailtrap Email Testing gives users a chance to inspect and debug emails in staging, development, and QA environments without spamming recipients.

Mailtrap Email Sending offers Email API or SMTP service with a smooth and secure setup where you don’t need to fill out lengthy forms or provide a lot of validation credentials. Mailtrap email delivery time averages about ~1 second. Also, Mailtrap has actionable in-depth analytics. With these, you get unique monitoring capabilities to control how your email infrastructure works and troubleshoot unexpected issues fast and easily.

All platform customers can rely on fast and quality support from deliverability experts

Features:

• Email API and SMTP Service (Free)
• Email Sandbox for Testing (Free)
• Email Tracking and Analytics (Free)
• Deliverability Alerts (Free)
• Deliverability Support (Free)
• Email Logs (Free)
• Dedicated IP (Business Plan)
• 9 User Roles (Business Plan)

Free Plan:

There is separate pricing for Email Testing and Email Sending, but both have a free plan.

With Email Sandbox’s free plan, users receive one account with the basic functionality for personal use and can send up to 100 test emails per month. The maximum allowed size of each email message, including attachments, is 5 MB. With the Email API/SMTP free plan, users also receive one account and can send up to 1K emails per month but don’t have access to dedicated IPs or the option to buy additional emails.

Paid Plans & Pricing

Mailtrap Email Sending offers five subscription tiers: free, individual 10K, business 100K, enterprise 1.5M, and custom (over 5M emails/mo). Depending on the tier, Mailtrap Email API/SMTP offers different limits for such features as test emails per month (up to 10M available), sending limits per 10s, number of inboxes and team members (starting from the Team plan), max emails per inbox, email size and number of projects.

All plans offer email API, which allows developers to run integrational or load tests and receive messages or email lists to ensure the sending works correctly.

Mailtrap also has six different subscription tiers for Email Testing: free, individual, team, business, premium, and enterprise. The paid plans allow buying additional emails as well as using dedicated IPs (starting from the Business plan) and offer up to 5M+ emails per month, 60-day email logs, and 1K accounts at a custom price.

All plans include API and SMTP Relay, email tracking and analytics, suppression management, deliverability alerts, and webhooks.

6. MailJet

MailJet is not just an email marketing solution.

It also offers an email API to build transactional emails into your web or mobile app. This feature will allow your app to send milestone emails, upgrade confirmations, invoice notices, and much more.

Features

• Email Builder.
• API / Webhooks.
• SMTP Relay.
• Transactional Emails.
• Email Analytics.
• Transactional SMS (Separate Pricing).
• Online Support (Basic).
• A/B Testing (Premium).
• Role-based Permissions (Premium).
• Custom Email Templates (Premium).
• Segmentation & Personalization (Premium).
• Marketing Automation Workflows (Premium).

Free Plan

MailJet’s free plan is very basic, limited to 6,000 emails per month, and only 200 emails per day. You get access to the email editor, API, and analytics. All emails you send will include MailJet branding.

It is a decent option for transactional emails using the API. For instance, you won’t even be able to send a promotional email to 500 subscribers on the same day. There are better free options on this list for email marketing

One unique aspect is that you can have unlimited contacts, so if you have an extensive list of users, but rarely email all of them, it could be a good option, as you could downgrade your plan in between busy seasons.

Paid Plans & Pricing

Unlike Mailchimp, MailJet prices its plans based on the number of emails you send per month, not your total number of contacts.

The basic plan starts at $9.65 per month, billed annually, for up to 30,000 emails.

The basic plan has minimal functionality when compared to the Mailchimp Essentials plan (you get no access to split testing, segmentation, or behavioral targeting).

7. Omnisend

Omnisend is a multi-channel marketing automation platform that maintains a big focus on features for email.

In addition, you can send Facebook Messenger and WhatsApp messages, SMS text messages, web push notifications, and more.

Features

• Email Builder.
• Email Templates.
• Landing Page Builder.
• Segmentation & Personalization.
• Email Analytics.
• A/B Testing.
• SMS (Pro – Separate Pricing).
• Web Push Notifications (Pro).
• Transactional Emails.
• Marketing Automation Workflows.
• Ecommerce Integration / Behavioral Targeting.
• Remarketing Audiences (Google Ads, Facebook Ads) (Pro).
• Custom Facebook Audiences (Pro).
• Multi-Channel (Messenger, WhatsApp, SMS, Push Notifications) (Enterprise).

Free Plan

The free plan is limited to 15,000 emails per month, but there is no upper limit on the number of contacts.

Unlike most other Mailchimp alternatives, the free plan has no integrations with ecommerce or behavioral targeting. For example, you can’t create a cart abandonment campaign to win-back customers who are on the fence.

Paid Plans & Pricing

Omnisend has four different subscription tiers, free, standard, pro, and enterprise:

Note that push notifications are only available with the pro plan, and to get access to Messenger and WhatsApp, you need to set up a custom enterprise plan directly with Omnisend.

SMS messages follow a pay-as-you-go model, and in the US cost $1.5 for every 100 messages. It’s a good option for companies who want to master omnichannel marketing.

8. Sender

Sender is a more straightforward email marketing tool with an easy-to-use interface and more SMB-friendly features.

Because of this, it offers very competitive prices for their monthly and pay-as-you-go plans, establishing itself as one of the most affordable alternatives to Mailchimp.

Features

• Email Builder.
• Email Templates.
• Segmentation & Personalization.
• A/B Testing.
• Email Analytics.
• Marketing Automation Workflows.
• Web Push Notifications.
• Ecommerce Integration / Behavioral Targeting (WooCommerce).
• CMS Platforms (Magento, WordPress).

Free Plan

The free plan includes up to 2,500 subscribers and 15,000 emails per month. What’s more, you get access to all Sender features from their paid plans, with no restrictions whatsoever.

The only difference from the paid plans is that Sender includes branding in emails and opt-in forms for users on free plans.

Paid Plans & Pricing

Sender’s monthly plan is by far the cheapest per subscriber, and since it includes all features, the lowest subscriber tier is covered by the free plan.

While it does have somewhat limited features, it includes native WooCommerce integration with cart abandonment campaigns and segmentation based on purchase history. So if you, this can be an incredibly cost-effective alternative, while still offering you the essentials of email marketing.

9. SendPulse

Sendpulse is another multi-channel platform that includes email, push notifications, chatbots, and SMS.

One issue is that there are no comprehensive multi-channel plans, so you have to evaluate the plan for each channel against competitors individually.

The main focus of our comparison will be analyzing their email service, in particular.

Features

• Email Builder.
• Email Templates.
• Segmentation & Personalization.
• A/B Testing.
• Email Analytics.
• Marketing Automation Workflows.
• API/Webhooks.
• Transactional Emails.
• Web Push Notifications (Separate Pricing).
• Facebook Messenger (Separate Pricing).
• SMS (Separate Pricing).
• Ecommerce Integration / Behavioral Targeting (WooCommerce, Opencart).

Free Plan

The free plan only includes 1-500 subscribers and restricts some of the features. You won’t have access to advanced segmentation, user access levels, or advanced analytics and reporting.

But with access to the email builder, templates, five automation rules, and basic segmentation, it’s definitely possible for early-stage businesses to take it for a long-term test-drive without investing in a paid plan.

Paid Plans & Pricing

For email marketing, Sendpulse offers a single main subscription, along with a pay-as-you-go model.

SendPulse is, and you can take advantage of the free plans for web push notifications (up to 10,000 subscribers) and Facebook Messenger (up to 10,000 messages/month) to use it as a multi-channel platform for the price of email alone.

10. Zoho Campaigns

Zoho Campaigns is the email marketing offering from the large Zoho CRM & marketing platform. It offers robust email marketing features like segmentation, A/B testing, dynamic content, and native integration with the Zoho CRM.

Features

• Email Builder.
• Email Templates.
• Segmentation & Personalization.
• A/B Testing.
• Email Analytics.
• Marketing Automation Workflows.
• Ecommerce Integration / Behavioral Targeting (WooCommerce, BigCommerce).
• Native Zoho CRM Integration.
• Social Media Posting.
• Multi-User Accounts.

Free Plan

Their free plan includes up to 2,000 subscribers, 12,000 emails, and five users per account. It includes most essential email marketing features, including segmentation, a/b testing, and personalization through merge tags and dynamic content.

But it doesn’t include ecommerce integrations and smart marketing automation workflows.

In addition, Zoho Campaigns branding will be included in all your emails.

Paid Plans & Pricing

Zoho offers three different payment plans, monthly subscriber-based subscriptions, monthly email-based subscriptions, and pay-as-you-go.

The only plan that includes advanced workflows and ecommerce integration is the subscriber-based model, so that’s the one we will focus on.

Starting at less than $5 per month, their subscriber-based plan is reasonably priced. With slightly better features than Mailchimp essentials, you’ll notice differences the more subscriber you have.

If you also need a modern CRM with marketing and WordPress integrations, Zoho might be a good option.

Paid Alternatives to Mailchimp

If you have an established ecommerce store or online business, you probably aren’t in the market for any free plan. Below we examine paid Mailchimp alternatives and help you find the right option for your company.

11. Klaviyo

Klaviyo is another multi-channel platform with email, SMS, and social media advertising.

They have a big focus on ecommerce platforms and have native integrations with Shopify, WooCommerce, BigCommerce, and Magento.

With the integrations, you can create advanced segments based on purchase and browsing history, abandoned carts, and more. They even have a dedicated product recommendations feature, so you can personalize your offers and emails easily.

It’s a great partner that helps you implement advanced ecommerce strategies without issue.

Features

• Email Builder.
• Email Templates.
• Segmentation & Personalization.
• A/B Testing.
• Email Analytics.
• Marketing Automation Workflows.
• SMS (Separate Pricing).
• Ecommerce Integration / Behavioral Targeting (WooCommerce, BigCommerce, Shopify, Magento).
• Website Tracking (To create advanced segments).
• ROI Reporting.
• Custom Facebook Audiences.
• Product Recommendations.

Paid Plans & Pricing

Klaviyo offers a single monthly plan that includes all features, where the price is based on the number of subscribers.

With custom Facebook audiences, advanced automation workflows, integrations, segmentation, and tracking, the monthly plan is above Mailchimp’s standard or premium plans.

It’s definitely not the cheapest option out there, but the specialized features and integrations it offers make it a viable Mailchimp alternative for ecommerce companies.

12. AWeber

AWeber might market itself as a powerfully simple solution for small businesses, but it’s far from the most simplistic provider on this list.

As one of the true veterans in the game, established a full three years before Mailchimp, it has successfully transitioned from a simple autoresponder to a full-fledged email marketing platform.

Features

• Email Builder.
• 700+ Email Templates.
• Stock Photo Library.
• Segmentation & Personalization.
• A/B Testing.
• Email Analytics.
• Marketing Automation Workflows.
• Ecommerce Integration / Behavioral Targeting (WooCommerce, BigCommerce, Shopify, Magento, Easy Digital Downloads).
• CMS Integration (WordPress, Magento, Divi, Ghost, Weebly, Wix).
• Phone Support (At all plan levels).

Paid Plans & Pricing

AWeber has a single-tier subscription system, and you get access to all features regardless of whether you have 500 subscribers or 50,000.

That makes it a reliable option for small businesses that want to front-load the setup of their email marketing funnels and be able to get the full power out of it from day one.

Their lowest subscriber level is 0-500. At that stage, a monthly subscription costs $19.

Now let’s compare the price points we set out for this article.

AWeber also offers a 30-day free trial. With a lot of native, one-click integrations, it’s easy to get started even without any development or marketing experience.

13. GetResponse

GetResponse is another well-known platform in the email marketing industry and has also kept up with the times to meet the demands of modern companies in 2023.

Their brand-new feature “Autofunnel” helps you create, manage, and implement complete marketing funnels, including social ads, audience creation, landing pages, webinars, popup lead capture, and payment processor integration.

Features

• Email Builder.
• Email Templates.
• Landing Page Builder.
• Webinars (Plus).
• Marketing Funnels.
• Segmentation & Personalization.
• A/B Testing.
• Email Analytics.
• Marketing Automation Workflows.
• Ecommerce Integration / Behavioral Targeting (WooCommerce, BigCommerce, Shopify, Magento).
• CMS Integration (WordPress, Drupal, Joomla ).
• Payment Gateway Integration (Stripe, Paypal, Square).

Paid Plans & Pricing

Note: GetResponse’s Enterprise plan is a custom offer.

While the premium plans might seem expensive compared to other options, the inclusion of a landing page builder and complete funnel management system could lower other marketing software costs.

14. Autopilot

Autopilot differentiates itself from its competitors with a more natural, intuitive, visual interface. But that doesn’t mean that there is less power under the hood.

You can use a visual funnel/customer journey builder to add marketing automation actions ranging from emails to marketing audience creation, to creating/assigning tasks, or sending an SMS.

Features

• Website Tracking (For advanced segments and marketing automation actions).
• Customer Journey Maps.
• Native Marketing CRM.
• Email Builder.
• Email Templates.
• Segmentation & Personalization.
• A/B Testing.
• Email Analytics.
• Marketing Automation Workflows.
• Ecommerce Integration / Behavioral Targeting (Shopify, BigCommerce).
• Revenue/ROI Reporting.
• Product Recommendations.
• Multi-User Accounts.

Paid Plans & Pricing

Autopilot offers different plans, but the only difference is the number of contacts.

If you have more than 10,000 subscribers, you have to contact their sales team to receive a custom quote.

You can start at any subscriber amount with a 30-day free trial.

15. Drip

Drip is a marketing CRM platform for ecommerce, with a built-in email solution. It has great tools for nurturing prospects into customers across multiple channels.

Features

• Sales CRM.
• Ecommerce Integration / Behavioral Targeting (WooCommerce, Shopify, Magento).
• Email Builder.
• Email Templates.
• Segmentation & Personalization.
• A/B Testing.
• Email Analytics.
• Marketing Automation Workflows.
• SMS (Separate Pricing).
• Website Tracking (To create advanced segments).
• Revenue/ROI Reporting.
• Custom Facebook Audiences.
• Product Recommendations.
• Dynamic Content.

Paid Plans & Pricing

Drip offers a single plan which includes all features regardless of the number of contacts.

For some, it could be on the expensive side, but it includes a built-in sales CRM with a ton of native integrations. If you’re looking for a Mailchimp alternative that goes beyond only email automation, this could be a good option.

16. ConvertKit

ConvertKit is an email marketing solution focused on solopreneurs, small businesses, and startups. It features an intuitive, user-friendly interface, clean analytics reports that visualize the most crucial metrics, and everything an SMB needs for email campaigns.

Features

• Visual Automation Workflows.
• Email Builder.
• Email Templates.
• Landing Page Builder.
• Simple Reporting & Email Analytics.
• Segmentation & Personalization.
• A/B Testing.
• Ecommerce Integration / Behavioral Targeting (WooCommerce, Shopify, Easy Digital Downloads, Gumroad).
• CMS Integration (WordPress, Wix, Squarespace).

Paid Plans & Pricing

All plans include all features except done-for-you concierge migration, which is only for plans with over 5,000 subscribers.

You can test ConversionKit thanks to a 30-day free trial.

17. Campaign Monitor

Campaign Monitor offers two separate email marketing platforms, one designed specifically for ecommerce shops and one for other businesses.

Its ecommerce product, CM Commerce (formerly knows as “Conversio“), offers native integrations with WooCommerce, BigCommerce, and Shopify, smart customer segmentation, premade customer journey automation templates, and more.

Features

• Email Builder.
• Email Templates.
• Segmentation & Personalization.
• A/B Testing.
• Email Analytics.
• Marketing Automation Workflows.
• SMS (Separate Pricing).
• Ecommerce Integration (WooCommerce, BigCommerce, Shopify) (CM Commerce).
• Behavioral Targeting (CM Commerce).
• Premade Customer Journey Automation Recipes (CM Commerce).
• Smart Customer Segmentation (CM Commerce).
• Reviews & User Generated Content (CM Commerce).
• Product Recommendations.

Paid Plans & Pricing

We’re going to cover the plans for both standard Campaign Monitor and CM Commerce.

The basic plan includes all essential email marketing features and basic marketing automation up to 2,500 emails per month. Unlimited gives you access to time zone optimization, priority support, and countdown timers. With Premier, you get access to phone support, advanced user permissions, and pre-built engagement segments.

Starter limits the number of sent emails and your subscribers per month (10,000 the former and 1,000 the latter), but it includes all essential ecommerce functionality like product recommendations, cart abandonment emails, and more.

Growth also includes user-generated product reviews, customer surveys, and social proof widgets.

With the Professional plan, you get an onboarding consultation, strategic advice from an account manager, phone support.

18. Constant Contact

Constant Contact is an established, powerful email marketing platform that has been at the top of the industry for over two decades.

Features

• Email Builder.
• Email Templates.
• Segmentation & Personalization.
• A/B Testing.
• Email Analytics.
• Surveys.
• Click Map.
• Ecommerce Integration (WooCommerce, BigCommerce, Shopify, 3DCart).
• Behavioral Targeting.
• Product Recommendations.
• Phone Support (All Plans).

Paid Plans & Pricing

Constant Contact offers two different subscription tiers: Email and Email Plus.

Email Plus is required to use dynamic content, product recommendations, surveys, RSVPs, and A/B testing, but the difference in cost is minimal. Above 10,001 subscribers, the price becomes identical.

Constant Contact offers a free 30-day trial.

19. Keap

InfusionSoft rebranded itself to Keap in 2019, as part of a move to diversify their target market, and split their main offering into a few different plans.

The foundation is still a robust sales CRM with task management, pipeline automation, and other advanced features.

Features

• Task Management.
• Pipeline Automation.
• Email Builder.
• Email Templates.
• Segmentation & Personalization.
• A/B Testing.
• Email Analytics.
• Marketing Automation Workflows.
• Ecommerce Integration / Behavioral Targeting (Shopify, BigCommerce, WooCommerce).
• Revenue/ROI Reporting.
• Product Recommendations.
• Multi-User Accounts.
• Native Sales CRM (InfusionSoft).
• Native Payment Gateway (InfusionSoft).

Paid Plans & Pricing

All Keap plans include the possibility to have an “expert coaching” onboarding experience for a one-time fee:

Keap Grow includes basic web sign-up forms, email segmentation, personalization, basic CRM functionality, and one-time-payment processing.

Keap Pro includes recurring payments, sales pipelines in the CRM, A/B testing, and full integrations.

Infusionsoft includes a full-fledged ecommerce solution, fully-featured sales pipeline CRM, custom user roles, affiliate management, and more. All plans are available for a 30-day free trial.

Mailchimp Alternatives for WordPress Users

For those who are strictly looking for an email software that allows you to send emails directly from the WordPress dashboard, here are a few interesting options:

20. MailPoet

MailPoet is a WordPress-first email marketing platform, complete with a powerful native plugin that integrates with WooCommerce stores as well as just regular WordPress sites. You can easily include signup forms in posts, pages, or even widgets.

Features

• Email Builder (Inside the WordPress Dashboard).
• Email Templates.
• Basic Segmentation.
• Email Analytics.
• Ecommerce Integration / Behavioral Targeting (WooCommerce).
• Native WordPress Integration.

Free Plan

Their free plan includes up to 1,000 subscribers and unlimited emails and most of the features of the premium plan. You get access to basic segmentation features and ecommerce integration through WooCommerce.

Because of the plugins and the unlimited emails, it’s a great free alternative for users who have WooCommerce stores or WordPress sites.

Paid Plans & Pricing

MailPoet only offers a single premium plan, starting at $15 per month once you surpass 1,000 subscribers.

Starting at $15 per month, their premium plan isn’t the cheapest option on the market. Still, if you want an option that is easy to set up and use, with the ability to create and send marketing emails from within your WordPress dashboard, MailPoet might be the right choice for you.

21. Newsletters Lite (WordPress Plugin)

Newsletters Lite is a WordPress plugin that allows you to collect email addresses and send newsletters without having to rely on a third-party service.

It includes fundamental segmentation, email, and link tracking, multiple mailing lists, and more.

Features

• Post/Page Opt-In Embedding.
• Link/Click Tracking.
• Mailing Lists.
• Email Scheduling.
• Email Templates.
• Send Posts as Emails.
• Paid Subscriptions (PayPal & 2CheckOut).
• WordPress Multi-Site Compatible.
• Email Tracking & Analytics.
• Newsletters by conditions.

Free Plugin

The free plugin includes fundamental email marketing capabilities and has none of the limitations on contacts or emails per month/day that free plans typically have.

One major downside with using this plugin and your own server to send emails is that you may face issues with deliverability. So the best solution is to use this plugin in conjunction with services like MailGun, Mandrill, or SendGrid.

You also have full responsibility for making sure that you follow all data protection regulations in the handling of the data on your WordPress site.

If you use WordPress, you might also be interested in more lead generation plugins for WordPress.

Paid Plans & Pricing

A single-site license for the full Newsletters plugin costs $65. A developer license for an unlimited number of installations costs $195. These are both one-time fees worth 1 year of updates.

22. AcyMailing

AcyMailing is a WordPress (& Joomla!) newsletter plugin that allows beginners and advanced users to handle their email communication easily.

The plugin integrates with renowned names such as WooCommerce, Contact Form 7, The Events Calendar, and more. AcyMailing provides you with all the tools to improve your marketing and grow your list.

Features

• No restrictions: unlimited number of users (and no limit on the number of emails sent)
• GDPR Compliant
• Drag & Drop Email Builder
• User Management: List and Segments
• Dynamic content insertion
• Detailed Statistics
• Improved deliverability (Spam tester tool to make sure you won’t be considered as spam)
• Automations workflows

Free Plan

AcyMailing offers a free plan with no limitations to the number of users, sent emails, and integrations. This covers basic needs and provides a great way to give this plugin a try and test its features, before upgrading to one of its paid plans eventually.

Paid Plans & Pricing

AcyMailing has three different paid versions, based on yearly plans:

As you immediately can see, their pricing is competitive (if you compare it to other solutions available on the market). One key differentiator here is that you won’t be charged based on the number of users or emails you send, but rather on the types of features and the number of sites you’d need to integrate the plugin into.

Summary

When you’re choosing an email marketing tool for your business, you need to consider more factors than just the price.

Sure, Mailchimp is a staple and looks great (and we’ve used it in the past here at Kinsta as well), but that doesn’t mean it’s the best option for any business.

There are plenty of Mailchimp alternatives to look for.

From unique features that can help you with specific marketing efforts, to necessary platform integrations, you need to consider each aspect carefully that could help your business.

Optimizing the bottom of the funnel is key and a smart email marketing platform that works smoothly with your CMS, ecommerce platform, and CRM is the first step.

But even with the perfect tool, you still need to follow email marketing best practices to get optimal results. It’s an ongoing and learning process, you should never forget!

What’s your preferred email marketing software? Tell us in the comments!